Hi, I'mJosh Russo
Two decades of digital transformation across Sitecore, Dynamics 365, and $1B+ in public assets. I build teams, ship AI tools, and fly drones.
Melbourne-based technologist, builder, and drone pilot.
I'm Josh Russo. Almost two decades in digital, most of it in the non-profit sector leading Sitecore and Dynamics 365 transformations, building high-performing teams, and turning data into strategy. Outside of that, I ship AI-powered tools, personal apps, and investment bots, and fly a drone over Melbourne for @aerial.melbourne.
Digital marketing & analytics
A decade leading digital transformation: 80-site Sitecore migrations, GA4/GTM at scale, Dynamics 365 automation, and the strategy behind measurable growth.
Web & AI development
Shipping Next.js apps, Telegram bots, and AI-powered tools on Vercel, Convex, Supabase, and Railway. Build fast, iterate faster.
Aerial content & media
Flying a drone over Melbourne for @aerial.melbourne. AI-assisted reel production, data-driven content strategy, and fine-art prints.
Capabilities
Expert
Deep expertise, refined over a decade
- Digital Strategy
- Sitecore
- Dynamics 365
- Team Leadership
- Web Experience
- GA4 / GTM
- Customer Segmentation
Proficient
Comfortable shipping and running
- Data & Reporting
- Paid Ads
- SEO
- React / Next.js
- Databases
- IT Infrastructure
- Process Design
- Multimedia & Video
- Asana
Exploring
Where I'm pushing next
- AI Agents
- Claude Code
- Advanced MCPs
- Single Customer View
Stack
What my own projects run on
- Next.js
- React
- TypeScript
- Tailwind CSS
- Node.js
- Vercel
- Convex
- Supabase
- Railway
- Telegram Bots
Two decades of shipping, measuring, and leading.
- 19+
- years in digital at YMCA Victoria
- $1B+
- in government & non-profit assets marketed
- 80
- sites consolidated into one Sitecore platform
- 5
- apps & bots of my own running in production
2019–Present
Digital Optimisation Manager
Leading digital strategy and a web team: Sitecore and Dynamics 365 transformation, and driving the shift to a single view of the customer.
2018–2019
Digital Specialist — Recreation
Ran digital channels and campaigns across local government assets valued at over one billion dollars.
2017–2018
Marketing Communications Officer
Demographic analysis and customer segmentation to guide program strategy, plus end-to-end video production.
2013–2017
I.T. Specialist
Coordinated IT infrastructure and strategy across six centres, the systems grounding behind the marketing work.
2006–2013
Web & Social Media Officer
Started out growing websites, brands, and early social channels for the recreation sector.
Things I grow, fly, and automate.
Get in touch
Got a project, a collaboration, or just want to talk drones and Next.js? Drop me a message and I'll get back to you.